In a magazine first, Vogue will feature on one of the most prominent digital outdoor sites in the world; Storm’s One Piccadilly in London’s iconic Piccadilly Circus, where a 3 minute creative will run over the next two weeks.
Featuring models including Kate Moss, Christy Turlington, Daria Werbowy, Georgia May Jagger, Sam Rollinson, Karen Elson, Jourdan Dunn, Edie Campbell, and Malaika Firth, the ad creative reinforces Vogue’s preeminent position as the fashion bible and will be viewed by 2 million people per week, say the publishers.
Darren McKay, Sales Director of Storm, said: “We hope this stunning campaign is just the start of an exciting partnership between Storm and Condé Nast - it’s fantastic to see cinematic creative featuring some of the world’s most famous models on One Piccadilly. The marriage of our brands is perfect as we continue to help the world’s biggest advertisers take ownership of the UK’s best out-of-home advertising sites.”
Further outdoor advertising will appear within London on iconic sites including Ocean’s Holland Park Roundabout and Two Towers East, and Outdoor Plus sites at Chiswick Roundabout, Euston Underpass, A40 Westway and A1 Archway.
The Vogue April issue featuring Nigella Lawson on the cover and accompanied by the second issue of Miss Vogue is on sale and available to download now.
Vogue recently announced a new ABC of 201,077 for the period July to December 2013. UK actively purchased copies for print and digital are up 5% period on period and 2.1% year on year. Digital sales have increased 9.4% period on period, while UK subscriptions have grown 10.6% period on period, says Condé Nast.
