Beeline Data Services manages audience data (or supplies the software) for magazine publishers. A single customer view is a central part of Beeline’s offering.
Tunbridge Wells based Whitmar Publications is a leading publisher in the printing and packaging markets. Its specialist magazines include Digital Printer, FlexoTech and Digital Labels & Packaging.
Daniel Verrells, MD of Beeline, says: "We have migrated the data for the Whitmar portfolio (which includes print magazines, digital newsletters and various conferences and awards) into our software and Whitmar are managing the process from their own offices including using the integated email tool to deliver and market their products. They are benefitting from the support we give for both the software and the wider strategic data issues. We are very proud to have a forward thinking publisher such as them and together we are striving to release the full value of this data.”
