As part of the subscription package, readers will have access to two leading business publications, providing them with coverage of the biggest financial, economic and political stories in the UK and around the world each day, along with insight, commentary and analysis from some of the top voices in journalism. These include the Journal’s Simon Nixon, David Enrich and Jon Hilsenrath and The Times’s Ed Conway, Alistair Osborne, and Daniel Finkelstein. Readers will be able to access the full digital offering of the three publications from their workplace via this corporate subscription bundle.
“Our readers demand coverage that is distinctive, original, exclusive, high–quality and highly valuable,” said Gerard Baker, Editor-in-Chief of The Wall Street Journal. “Truly ambitious organizations need to understand the news and how it impacts their world, from market-moving updates and alerts to insightful analysis of and commentary on the issues driving agendas in their region and internationally.”
“The Times of London is one of the most trusted, authoritative newspapers in the world,” said John Witherow, Editor of The Times. “International readers looking for agenda-setting intelligence on British politics, foreign affairs and European businesses need look no further. That’s why every day more senior business people in Britain read The Times than any other newspaper.”
The introduction of the new offer follows the Journal’s recent launch of new global editions in Europe and Asia and kicks off a month-long series of events in London, including a major sampling campaign that will see one million copies of the new paper being distributed at key travel hubs across the City. These include Bank and Canary Wharf stations, London City Airport and more than 75 corporate offices throughout the City.
“Today marks the beginning of a sustained and committed push for us in London, one of the greatest cities in the world and a key focus in our drive for international growth,”said Suzi Watford, Chief Marketing Officer for Dow Jones. “We are proud to give Londoners a taste of our new edition and to introduce readers to the breadth of coverage the Journal offers and we look forward to meeting our customers and subscribers at a range of events this month in the City.”
London is the debut city for The Wall Street Journal’s series of activities in select cities, designed to introduce the new global editions and promote Dow Jones’s wider stable of products and brand to a larger audience. Starting yesterday, the Journal will launch targeted advertising across the City and host a variety of reader events designed to showcase the breadth and depth of the Journal’s coverage. These include talks with senior Journal editors and discussion panels on fine wine, modern art and design.
