The XMAs, now in its sixth edition, honour companies that are using a wide variety of platforms - print, web, mobile, video and more - to deliver editorial and advertising content in innovative ways. This year's awards were presented Monday (10 October) at the IFRA Expo in Vienna as part of WAN-IFRA’s World Newspaper Week.
“I was very happy and proud to see that storytelling is dominating over simply technical details or design enhancements,” said Mario Garcia, CEO/Founder of Garcia Media and XMA juror. “The editors, publishers and art directors seem to have made the story the protagonist. That’s a good thing, a fantastic lesson for all of us to get inspiration from.” Click here for more on the awards, including overviews of all the entries.
The XMA Cross Media Awards 2011 Prize Winners:
• “VG+”, Verdens Gang, Norway
• “Sunday Times”, News International Newspapers, UK
• “Die Schwäbische”, Schwäbische Zeitung Online, Germany
• “Welt HD”, Axel Springer, Germany
• “RP Plus”, RP Online, Germany
• “Bloomberg Businessweek+”, Bloomberg News, USA
• “VG’s TV-Guide for iPhone, iPad”, Verdens Gang, Norway
• “Aftenposten”, Aftenposten Multimedia, Norway
• “Ekspress Pro”, Eesti Ajalehed, Estonia
• “Style Living”, Media Corp, Singapore
An international jury comprised of some of the most forward-thinking multimedia specialists in the industry, including Garcia, judged the publishers’ apps based on the following criteria: the app in its environment, consistency in design, content, integration of components, business model and overall impression.
The winning apps showed how publishers are tailoring content to reach a desired audience, readers who are willing to pay for that content. In some cases this meant a broad offer and in others very niche content.
The winning entries will be on display at a special exhibition at IFRA Expo (10 to 12 October 2011 in Vienna) in the Media Port, Hall A, Stand A695 of the Reed Messe.
The XMA Cross Media Awards 2011 are presented by WAN-IFRA and sponsored by Adobe and Woodwing.
