PhoneView is designed to empower publishers to reach out to users on smartphones, who may have previously found reading published digital replica content on devices with smaller screen sizes frustrating, owing to the constant pinching and zooming required, says YUDU.
This new feature changes this proposition by allowing the user to seamlessly switch between standard view and PhoneView, the latter being a rendering of the existing page, but in responsive HTML/CSS rather than as a simple digital replica.
The ease with which the user can switch between standard and responsive view affords them the best of both worlds, says YUDU, the look and feel of a print publication when they feel this user experience is beneficial combined with the cutting-edge of responsive web-design when they feel a more phone-friendly view is necessary.
As PhoneView is available as a bureau service, YUDU’s production team can handle the integration of all necessary HTML/CSS assets to sit behind the standard publication. Alternatively, those publishers who feel they’d like full control over the process can use the necessary functionality in the YUDU Publisher back-end to enable PhoneView.
Richard Stephenson, YUDU CEO stated that PhoneView was “just one part of our omni-channel strategy to cater to every device in every way”, continuing on to say that “as smartphones are now the main device for consuming content in terms of time spent per day, it’s vital we, as publishing software providers, build solutions that put the smartphone first, rather than considering it a mere after-thought to the tablet.”
