UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle the problem of ad funded crime.
Lumen Research, an attention measurement company, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA.
Exit Bee, a leader in micro-moment advertising, has strengthened its team with the appointment of Victoria Pindar as VP of Sales in the UK.
Future plc has announced the appointment of Kevin Addley as Senior Vice President, Games, Entertainment, Technology and Sport (‘GETS’).
Following an exceptional year of growth, says News UK, the company is restructuring its Manchester-based commercial team with the creation of two new lead roles.
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns.
AIDEM has announced the global availability of its privacy-first Demand Side Platform as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness.
The chancellor’s recent pronouncement regarding the DMU offers hope for publishers.
Hundreds of UK small businesses have contributed to a nationwide business survey run by LOCALiQ - part of Newsquest Media Group.
Havas has announced the expansion of Converged, with two bespoke tools that harness the power of attention to deliver meaningful media experiences.
The News Media Association has welcomed the chancellor’s commitment to bring forward DMU legislation.
Time Out and Searchlight Pictures have partnered to promote new film, The Menu, starring Ralph Fiennes, Anya Taylor-Joy and Nicholas Hoult.
Playground xyz, a leader in attention and optimisation technology, has announced the hire of consumer neuroscientist Dr Shannon Bosshard as Lead Scientist.
Lumen Research has announced that it is to merge with Avocet, the two combining to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion.
As the digital advertising business scrambles to create new solutions that are a match for their outgoing cookie-driven equivalents, Exit Bee CEO Pavlos Linos talks contextual, mobile and finding the right micro-moment to start a conversation.
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