News
Bauer Media appoints Josh Colley
Bauer Media Publishing UK appoints Josh Colley as new head of corporate communications, publishing UK, reporting into Chris Duncan.
Advertising/commercial
News
The Digital Voice announces new appointments
Boutique adtech PR agency The Digital Voice grows its team by eight as it builds out its marketing, events and multimedia teams.
News
Acast announces ad sales agreement
Acast announces a further ad sales agreement with The New York Times — including “This American Life” and “Serial”.
News
Khaled AlShehhi wins World Media Award
The executive director of marketing and communication for the UAE Government Media Office, Khaled AlShehhi, has won the World Media Award for Content Leadership & Innovation.
News
Cavai and MediaMath announce partnership
Cavai and MediaMath announce a global partnership to deliver conversational advertising programmatically, the integration will enable conversational programmatic buys at scale.
News
multilocal announces multiple appointments
Programmatic specialist multilocal has made a number of new appointments to keep up with demand for its services.
INTERVIEW
Positivity and trust
Hearst UK’s commercial success, which is increasingly digitally-led, is based on brands with wide appeal, constant innovation, a focus on positivity and the trust of its audiences, Jane Wolfson tells Meg Carter.
COMMENT
Publishers and the Next Prime Minister
The new prime minister will have their hands full, but, says Owen Meredith, CEO of the News Media Association, there are a number of media-related issues which need urgent attention.
News
IAB releases statement on Google announcement
IAB UK issues a statement in response to Google's announcement of the delay in the phasing out of third-party cookies in Chrome.
FEATURE
How to master curation in programmatic advertising
Curation has emerged as a critical weapon in the arsenal of publishers looking to boost control, transparency and efficiency in the programmatic supply chain, says Dan Owens, CCO of curation platform Multilocal.
News
Mail Metro Media launches research
Mail Metro Media, the advertising arm of dmg media, has announced the launch of ‘The Diversity Factor’ – new community-based research for advertisers.
News
NME Networks appoints Benedict Ransley
Benedict Ransley has been appointed as the head of marketing for NME Networks, he will take up the new role on September 1st 2022.
News
VeraViews announces inclusion on IAB GVL
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced inclusion of its VeraViews ad stack in the IAB’s Global Vendor List (GVL).
News
IPA releases latest Bellwether Report
Although total UK marketing budgets grew at a solid pace in Q2 2022, with strengthening economic headwinds, UK companies’ financial prospects deteriorated sharply, contributing to cuts in adspend forecasts.
Q&A
Native advertising: 5 minutes with…Sean Adams
Native advertising, or sponsored content, is becoming a key part of modern marketing and as with any ad campaign, it is important to measure its performance accurately.
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