EVENTS SPECIAL
Best practice: Sales / Sponsorship
Having a clear idea where your revenues are likely to come from is the start point for a successful sales campaign, says John Cheney, CEO & founder of Workbooks CRM.
Advertising/commercial
EVENTS SPECIAL
Best practice: Audience / Community
If you can convert your passive audience into an active and engaged community, your chances of attracting them to your event are infinitely higher, says Mark Sullivan, business development director at gther.
EVENTS SPECIAL
Staging a successful trade show
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
News
Fabulous announces second collection
Fabulous’ Fuller Bust Collection returns for its second collection.
OPINION
Time to talk
Both publishers and advertisers are frustrated with their digital partners. It’s time for a reboot, says Jim Chisholm.
News
The Elle Style Awards return
Elle UK has announced the return of the Elle Style Awards with BMW as headliner partner.
OPINION
Let’s trust humans on what makes content brand-safe
In an online ecosystem where misinformation runs rife, hard news’s vital brand-safe role for advertisers has never been more important, writes Newsworks’ agency and client relations director Mel Leslie.
News
Utiq expands reach
Utiq has announced it is to include home internet connections within its Authentic Consent Service.
News
Informa acquires Ascential plc
Informa plc has announced the acquisition of Ascential plc and the creation of Informa Festivals.
News
Delinian announces two sales
Delinian announced in early September the sale of IMN to Informa plc, and IJGlobal to Green Street.
News
British Vogue and Vinted partner
British Vogue and Vinted have announced their partnership for a fashion podcast.
News
Elsevier extends partnership
Elsevier last week announced that Times Higher Education will continue to leverage its data and analytics.
News
Multilocal appoints Zach Rosen
Zach Rosen has been appointed fractional general manager to drive growth for Multilocal in the US market.
News
James White steps down from The Standard
James White, chief commercial officer of The Standard, has decided to leave the business after 19 years.
News
GumGum introduces The GumGum Platform
According to the company, The GumGum Platform unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative.
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