Mobile navigation

Advertising/commercial

Future wins AdExchanger award
News

Future wins AdExchanger award

AdExchanger has named Aperture, the intelligent audience data platform from Future Publishing, the Best Publisher First-Party Data Platform for 2022.

24/10/2022

IPA releases latest Bellwether Report
News

IPA releases latest Bellwether Report

The Q3 2022 IPA Bellwether Report reveals how cost-of-living crisis dents UK economy.

20/10/2022

Working together
INTERVIEW

Working together

The commercial teams of B2B publishers are increasingly looking to build long term partnerships with clients rather than sell one-off campaigns, as Incisive Media’s Paul Harvey explains to Meg Carter.

By Meg Carter  |  20/10/2022

Journalism Matters: The commercial challenge is big but the opportunity is bigger
FEATURE

Journalism Matters: The commercial challenge is big but the opportunity is bigger

Two key performance indicators for news brands are heading in the right direction – reach and trust; yet ad spend still lags behind. Newsworks CEO Jo Allan looks at why and what can be done about it.

By Jo Allan  |  20/10/2022

IAB UK unveils bolstered Gold Standard
News

IAB UK unveils bolstered Gold Standard

IAB UK has today launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain.

19/10/2022

House of Lords recommends advertising restrictions
News

House of Lords recommends advertising restrictions

The House of Lords has recommended restrictions on "advertising for high carbon and environmentally-damaging products."

17/10/2022

Mail Metro Media launches identity solution dmg::ID
News

Mail Metro Media launches identity solution dmg::ID

Mail Metro Media has announced the launch of dmg::ID – a new proprietary identity solution, connecting audiences across dmg media’s portfolio of websites.

17/10/2022

Bubbl announces two appointments
News

Bubbl announces two appointments

Bubbl has announced the appointment of Taz Hossain as CRO and Ollie Aynsley as head of commercial.

14/10/2022

Texere promotes Richard Hodson
News

Texere promotes Richard Hodson

Texere Publishing has announced the promotion of Richard Hodson to the role of chief commercial officer.

14/10/2022

Net-zero – time for action
COLUMN

Net-zero – time for action

As an industry, we urgently need to do more to reduce our environmental impact.

By James Evelegh  |  13/10/2022

Data clean rooms: 5 minutes with… Vlad Stesin
Q&A

Data clean rooms: 5 minutes with… Vlad Stesin

In a world of increasing privacy legislation and decreasing reliance on third-party cookies, DCRs are one way publishers can monetise their audience data. We grab five mins with Optable’s Vlad Stesin to ask him what advice he would give publishers.

By Vlad Stesin  |  10/10/2022

Privacy & Identity: 5 minutes with… Pete Wootton
Q&A

Privacy & Identity: 5 minutes with… Pete Wootton

With the deprecation of 3rd party cookies and with ever-tightening privacy legislation, what should publishers be doing to prepare? Ahead of next week’s AOP Publishing Tech Talk, we grab 5 mins with Pete Wootton to find out.

By Pete Wootton  |  06/10/2022

Are you making the most out of your first party data?
COLUMN

Are you making the most out of your first party data?

Having first party data is one thing, managing it properly is quite another.

By James Evelegh  |  06/10/2022

Metrics: 5 minutes with… Jo Holdaway
Q&A

Metrics: 5 minutes with… Jo Holdaway

What we measure and how we communicate the results to agencies and clients is critical to publishers’ commercial success. Jo Holdaway is chairing the ‘Metrics Tech Talk’, part of the upcoming AOP Publishing Tech Talk event. We grab 5 mins with her.

By Jo Holdaway  |  29/09/2022

Publishers’ digital revenue up in Q2 2022, reports AOP and Deloitte
News

Publishers’ digital revenue up in Q2 2022, reports AOP and Deloitte

AOP and Deloitte say that total digital publishing revenue was £154.8million in Q2 2022, with 50% of respondents reporting positive growth.

26/09/2022

1479 articles - Page 26/99

<< Back to Key Topics