News
Affectv included in The Leap 100 2016
Today, Affectv has announced it has made it on to The Leap 100 2016 – a list of the 100 most exciting, fast-growth companies in the UK, launched by Mishcon de Reya and City AM.
Advertising/commercial
News
MailOnline & Metro unveil Nine Rules for Marketing to Millennials
MailOnline and Metro are today unveiling the results of Millennial Rules, a joint research project on what makes the millennial generation tick.
News
News UK Commercial relaunches as The Bridge
News UK Commercial is relaunching as The Bridge, a refocused commercial offering that will bring together the company’s data, creativity and insight resources in one place to help clients more effectively reach News UK’s valuable audiences.
News
Hearst to Celebrate Female Advertising Industry Icons
Hearst Magazines UK will be honouring three senior female icons of the advertising industry at an exclusive Advertising Week Europe event – Cosmopolitan: A Celebration of Female Talent.
News
Condé Nast and Tommy Hilfiger partner for GQ video collaboration
Condé Nast Global Development has partnered with Tommy Hilfiger in the creation of a short film for broadcast on GQ websites in seven markets; China, France, Germany, Russia, Spain, the UK and the USA.
News
Digital ad spend grows at fastest rate for seven years
Advertisers spent a record £8.61 billion on UK digital advertising in 2015 – up 16.4% – as ownership of internet devices increases, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. The report is accompa
News
Guardian to consider preventing access if ad-blocking proliferates
The chief executive of the parent company of the Guardian has said the newspaper would consider preventing readers from accessing its content if take-up of ad-blocking software becomes widespread.
News
V3 takes ‘hearts and minds’ approach to ad blocking
V3.co.uk has trailblazed Incisive’s response to the rise of ad blocking by deploying an anti-blocking solution to combat this issue.
News
RCNi unveils new RCN Bulletin Jobs Website
RCNi has this week launched its brand new website for RCN Bulletin Jobs, the official jobsite for the Royal College of Nursing.
News
Mail Newspapers appoints Head of Consumer Data & Insight
Mail Newspapers has announced the appointment of Ken Macpherson as its first Head of Consumer Data & Insight.
News
FT introduces multimedia content for advertising clients
The Financial Times has further developed its FT² content marketing suite with a new form of Paid Post.
News
Haymarket Media Inc welcomes Michael Medwig as CRO
Haymarket Media Inc, the US branch of Haymarket Media Group, this week announced the hire of Michael Medwig as Chief Revenue Officer, Business Media.
News
Empire reveals nine X-Men: Apocalypse front covers
Bauer Media’s Empire magazine has revealed nine exclusive X-Men: Apocalypse covers for the May issue on sale last week.
News
Boots sponsors 2016 Style Beauty Awards
The Sunday Times’ Style Magazine has partnered with health and beauty retailer, Boots UK, for the annual 2016 Style Beauty Awards.
FEATURE
Monetising your readers when they’re not there
Just imagine it – one of your subscribers is reading content on a rival site and … you’re making money! Brilliant, and of course quite impossible in the pre-digital age. Smart publishers are, says John Barnes, now tracking and monetising their audien
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