News
Guy Phillipson to step down as CEO of IAB
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body.
Advertising/commercial
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Guardian appoints director of data and insight
Guardian News & Media has announced the appointment of Laura Scarlett as director of data and insight.
News
Johnston Press launches new local marketing services website
Yesterday, Johnston Press announced the launch of a brand new website, jplocalbusiness.co.uk, providing a guide to local marketing and advertising services within its titles for local SMEs, along with free advice on key related topics.
News
Brexit: Adspend growth forecasts downgraded
Marketing budgets were revised markedly higher in Q2 2016 reveals the latest IPA Bellwether Report published yesterday. Despite this expansion, due to the uncertain outlook following the outcome of the EU referendum, Bellwether has downgraded its ads
News
Harper’s Bazaar and Town & Country appoint Partnership Director
Helen Brocklebank has been appointed Partnership Director of Harper’s Bazaar and Town & Country.
News
New research: Newspapers triple ad campaign effectiveness
Advertisers who are cutting back on newspaper advertising are less effective, according to new research released yesterday.
News
Bloomberg forms content deal with BMW
Bloomberg Media’s Kinection, its expanded custom content studio, has formed a multimedia content partnership with BMW Group called #Beyond100.
News
Time Inc UK introduces Fabled by Marie Claire
Time Inc’s Marie Claire UK yesterday announced the launch of Fabled by Marie Claire, a premium online beauty and wellness destination.
News
Two-thirds of Olympics TV viewers will be second-screening
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology firm RadiumOne.
News
Metro reveals “magical” prizes with Aladdin Cover Wrap
Metro has today joined forces with the new West End musical Aladdin to create a glossy cover wrap with a difference – on 50,000 copies of the newspaper in London.
News
Metro restructures commercial team
Metro has undergone a significant restructure in its commercial team, to support a greater understanding of clients’ entire businesses, from strategy through to investment.
News
Tackling mobile ad blocking: new IAB UK study
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
News
NikeLab and GQ Video partner to present ‘Federer Unlimited’
NikeLab has partnered exclusively with GQ Video to present ‘Federer Unlimited’ starring Roger Federer, live on the GQ Video channel now.
News
Bauer announces commercial deal with Superdrug
Bauer Media has announced that Superdrug’s ‘My Little Star’ baby range has partnered with Mother & Baby magazine, its pregnancy, baby and toddler magazine.
News
Nielsen completes acquisition of Repucom
Nielsen yesterday announced it has completed its acquisition of Repucom, a global leader in sports measurement, evaluation and intelligence.
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