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ABC digital figures for June: publisher reaction

The ABC on Thursday released its multi-platform result for June 2015 and publishers have responded with their interpretation of the figures.

Below are statements from Trinity Mirror and The Guardian:

Trinity Mirror

Pete Picton, Editorial Director of Mirror Online, said: "We expected a month-on-month drop in unique browsers after the General Election and birth of royal baby Charlotte in May, two landmark 2015 news events.

As it is, 65 million is a fantastic number for us, and an increase of 46% year-on-year. The best ever month for video streaming helped drive this number with Mirror.co.uk accumulating 15.4m views, an increase of 470% year-on-year. Top performing videos included our Alton Towers streams which accumulated around 1.5 million hits, and this light-hearted stream of a tourist who walking into the path of marching Queen's Guards. Across the Group we accumulated 18.9m video hits, a rise of 249% year-on-year, and a demonstration of our fantastic growth in this area.

Editorial successes included our minute-by-minute coverage of the Alton Towers crash and Tunisia tragedy, the former attracting more than six millions unique browsers. In both examples we saw a rise in returning traffic, and browser numbers continued to accrue into July."

June was a record unique browser month for four of our regional websites - Wales Online, Get Reading, Chester Chronicle and Get Bucks. Regional mobile audience growth continues to be a key factor behind the surge in numbers - Get Reading's mobile audience soared to over half a million in June, a rise of 129% year-on-year.

The Guardian

Monthly unique browsers: 130,897,560 up 1.2% MoM

June set another record for monthly unique browsers (both including and excluding off-platform traffic). The proportion of our mobile traffic continues to rise - June saw a mobile traffic rise by 2.7% (monthly unique browsers), bringing our total mobile and tablet traffic proportion to 55.1%. Facebook referrals were up by 8.6% month-on-month, which helped to boost traffic across the globe.

Our sensitive coverage of the death of Christopher Lee attracted a large volume of readers, particularly in the US, and the news article was the most-read in June. The UK's top stories reflected the on going conversations following the UK election, with articles covering immigration rules and Frankie Boyle's opinion piece on David Cameron both performing well. Australian audiences loved the First Dog on the Moon cartoon - Go home Labor, you're drunk. And basically evil - as well as articles reflecting the current Australian political agenda.