Archant Dialogue launches Rangemaster Home

Content agency Archant Dialogue has created a new lifestyle magazine and microsite for the Rangemaster brand, featuring bespoke content to reflect its customers’ lifestyles and interests, deepening engagement with the brand and supporting sales.

Rangemaster – a leading manufacturer of range cookers – was established more than 200 years ago, with products made in the UK at its research and manufacturing plant in Leamington Spa.

Rangemaster Home has been created and designed by Dialogue to slot into the home and garden magazine sector, with high quality, picture-led features that will include items on interior design, art, food & drink, travel and more. The content, look and feel complement Rangemaster’s positioning as the leading range cooker brand in the UK, says Archant.

Rangemaster Home will be showcased in all 130 Rangemaster Design Centres, Rangemaster Kitchen Galleries in Currys, John Lewis and other selected national retailers.

Accompanying the magazine, a digital version of Rangemaster HOME has been optimised for tablet and mobile viewing, as well as desktop. The site will include additional content including video, and will become an integral part of the website.

Dialogue launch Editor Jo Gardner (formerly Editor of National Geographic Traveller) says: “I am so excited to be working on a beautiful magazine for such an archetypal brand. Our launch issue is bound to create home envy, with great design ideas, stylish kitchen photoshoots, hearty autumn recipes and Scandinavian travel ideas, all supported by awe-inspiring photography.

“We know Rangemaster’s audience engages with brands via digital, so the opportunity to also bring the product alive online is great.”

Rangemaster Marketing Manager David Thacker said: “Our brief was to engage consumers with high quality content both through the magazine and online, and I’m delighted with what Dialogue has produced. There is a great mix of content that is pitched just right and I believe it will be a valuable sales tool.”

Rangemaster Home will be launched with a comprehensive marketing programme through Rangemaster’s owned channels including website, email and social media and also through Dialogue’s parent group Archant, which has access to millions of consumers through its network of newspapers, magazines and digital portfolio.

Dialogue already works with high profile brands including AGA, Rolls-Royce Motor Cars, Center Parcs, Harley-Davidson, Royal Ascot and British Eventing on content strategy, consumer engagement and marketing solutions.