Archant Life, part of Archant, ran a successful test campaign for three months earlier this year at the Cruise Terminals in Dover and Southampton.
Phil Elcome, Group Circulation Manager for Archant Life South East & East said: “Our publications are read mainly by high net-worth individuals who live in more affluent areas and, in the main, shop in Waitrose, M&S and John Lewis. The activity we did at the Cruise Terminals in Southampton and Dover has increased brand awareness of our publications such as Hampshire Life, Surrey Life & Kent Life.
Advertisers have welcomed our marketing activity, which places them in an exclusive environment and is attracting new readers to these high quality magazines; they have received sales enquiries as a result of their presence in the cruise lounges and as a result, we will continue to promote our titles in the cruise departure and arrival lounges and look forward to a successful partnership with D and G Media.”
The cruise lounges in Southampton and Dover look after some of the biggest cruise ship names including: Cunard, P&O Cruises, Celebrity, Royal Caribbean International, Disney, Fred Olsen, Saga and many more. The industry predicts a 20% increase in passenger numbers in 2011, according to D&G.
About D&G Media
D&G Media says: “D&G Media organize and manage experiential and magazine distribution exclusively at the Cruise Terminals in Southampton, Dover, Liverpool and Tilbury Docks as well as Eurotunnel’s Flexi Plus Lounge, Pet Lounge and the Isle of Wight Ferry Terminals. For more information, contact: Damian Gevertz, 02380 682561 / 07947 876559 / damian@dandgmedialtd.com”
