The magazine welcomes a raft of new experts to offer readers inspirational content that delivers the classic weekly format in a modern and practical way, says the publisher. Celebrity Masterchef winner, Nadia Sawalha, ‘clever cook’ promises ideas for ‘slimmer dinners’, alongside a different celebrity guest chef each week showcasing their top tips. Celebrity consumer advisor, Watchdog’s Matt Allwright will be advising readers on how to fight for their rights, and TV’s Queen of Clean, Aggie McKenzie challenges readers to better her tried and trusted tips.
The relaunched Best goes on sale September 7th, complete with a brand new 20-page organizer for readers to cut-out-and-keep every week, and a refreshed logo. Best magazine also has a brand new look and cover, designed to better showcase its breadth of content while remaining practical and accessible for its readers.
According to NatMag, the Best relaunch follows intensive nationwide research by the magazine which shows readers want less gossip about celebrities and more practical advice from experts for their money. They are interested not only in money-saving ideas, but also in aspirational, inspirational content about food, travel, shopping and entertainment.
Weeklies Group Publishing Director Drew Kirkland says: “Our research has shown that these busy women are seeking practical no nonsense advice and a return to true classic values. Variety is ‘back in’ and what Jackie Hatton has delivered is a modern weekly for the post credit-crunch woman."
Editor Jackie Hatton says, “It's the women of Britain who told us how to make new-look Best even better. Their lives are so busy and multi-faceted that they deserved a magazine which reflects that. New Best still has breaking showbiz news and great television exclusives but it's about so much more, so look out for clever craft ideas, fabulous affordable fashion, inspiring beauty and no-nonsense health advice for the whole family. Plus the brand new Best Organiser offers a money and time back guarantee each and every week. And for those little me-time treats look out for some fabulous exclusive reader discounts starting with 20 per cent off luxury lingerie at La Senza in our launch issue.”
