Anyone who writes copy for a living eventually has to decide whether to go it alone and if they already have, how to go about it. Based on the author’s experience running a successful copywriting agencies, this book provides straightforward, informed advice on how to be a successful freelance copywriter.
With over 15 years’ experience running his own agency, author Andy Maslen has written copy for every type of client from large multinational companies to start-ups, internet businesses, charities and government departments. Following the success of Write to Sell, Amazon UK’s regularly number one selling title on copywriting, his title, Write Copy, Make Money is a simple, practical guide for anyone planning to or who has already made the step into freelance.
In this book, Maslen draws upon his own and others’ experiences to share the secrets of running your own successful copywriting business. Everything from choosing what to call yourself, gaining and keeping clients, to pricing your services, this book will help any freelancer every step of the way.
Packed with stories, practical tips, expert advice, a survey of freelance payscales and example marketing letters, emails and telephone scripts as well as featuring interviews with other successful freelance copywriters, this is the success Bible for anyone looking to turbo-charge their copywriting business.
Write Copy, Make Money (ISBN 978-9-814-30258-6) is published by Marshall Cavendish on 25 November 2010, priced £14.99.
Andy Maslen is one of Europe’s leading copywriters and the author of Write to Sell, and more recently, of The Copywriting Sourcebook (2010) and 100 Great Copywriting Ideas (2010). He has worked in the business communications industry for 25 years. Andy has also been a regular editorial contributor to InPublishing magazine since 2004.
