This is, says the companies, a new and creative format designed to optimise engagement via the powerful combination of moving image and personalised interaction.
Sophie Gunyon, UK Sales Director, Cavai, explains: “This launch provides the industry with a fresh opportunity for conversational engagement in a unique setting. We already know that in-stream video is a powerful media and one which offers a captive audience. And so, as our partnership with Azerion continues, we are delighted to deliver an industry first; one which strengthens the hand of brands, publishers and agencies seeking to adopt personalised conversational advertising within video, at a time when we’re seeing growing appetite for new solutions that deliver two-way dialogue.”
Paul Lowrey, Director of Strategy, Insight and Marketing at Azerion UK comments: “As a trusted partner, we are thrilled that Cavai continues to push the boundaries with innovative ad formats, thereby allowing us to extend our own product mix and video capabilities. We all know the appetite for video advertising is growing – with the IAB UK’s Digital Adspend report, conducted with PwC, showing that video is up 58%. We’re delighted to deliver to the market an opportunity for brands to go further than standardised pre roll, and to drive engagement which goes beyond just attention.”
Tommy Torjesen, CPO and co-founder, Cavai adds: “We have high expectations for our latest video solution to the market. A natural starting point for active interaction, short-form video is already proven to trigger interest. Now video in-stream opens up more inventory and fresh opportunities for engagement in a format. This complements Cavai’s in-banner offering, enabling advertisers to fully harness the power of moving images.”
You can find out more about Cavai in our Publishing Services Directory.
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