Chemical Watch switches to membership model

Independent B2B publisher Chemical Watch has revealed the launch of its new service, alongside a new brand identity.

Chemical Watch switches to membership model
Mamta Patel: “It will look and feel different but you will still recognise our core values.”

The new service, which comes after 12 months of development, will feature the company’s global news and intelligence, alongside a library of resources, diagnostic tools and customer support from a newly formed analyst team, all of which will be accessible via a brand new online platform. The service will form part of a corporate membership package, marking a change from the company’s previous subscription offering.

The business has also revealed its new brand identity, which features a new ‘iris’ logo and turquoise and charcoal brand colours (abandoning the brand’s previous red). The brand’s new tagline, ‘Intelligence to transform product safety’, reflects its shift from news publisher to insight and intelligence provider.

The company has consolidated its three sub-brands (AsiaHub, BiocidesHub and Chemical Risk Manager) into the single Chemical Watch brand.

According to the company, the change is the result of twelve months’ work, during which the business looked at how it could best meet the needs of its customers in the long term. Feedback gathered from customers – spread across the world, and representing sectors from electronics and IT to retail, food packaging and cosmetics – indicated that the increasing complexity of global regulatory regimes is driving a need for reliable intelligence and expert insight.

The feedback also highlighted some important trends within the chemicals management community, including the fact that regulatory compliance is becoming more complicated, increasing market volatility, the risks and opportunities brought by digitalisation, and the growing integration of chemicals risk management with wider corporate and societal needs to achieve sustainable development.

Announcing the new Chemical Watch, CEO Mamta Patel said: “Our mission when we launched Chemical Watch in 2007 was to provide businesses with the information they need to manage the risks of chemicals responsibly. For a decade we served that purpose with a news service now referenced across the world. In time we added, events, directories and training services.

“In 2019 after a deep look at our marketplace we are responding with the launch of a future-fit Chemical Watch that will augment our existing services with exciting new possibilities to interact and service our customers’ needs now and in coming years. It will look and feel different but you will still recognise our core values of delivering objective, accurate, timely, relevant intelligence and we will stay true to our original mission.

“Over the last twelve years the Chemical Watch community has grown to become the largest and most valued global body of professionals across many companies, supply chains and public and private, profit and non-profit organisations working to improve the safety of chemicals in products. We will speak out as the voice of this community and seek opportunities to harness the collective strength of this network to benefit our members.

“My earliest messages invited our readers to engage with us. I now invite all of our members to partner with us for the next decade of chemicals management to meet societal needs while protecting human health and the environment.”

(Chemical Watch was the recipient of the 2018 SIPA award for Best Series of Articles on Health Care/Regulatory/Education for its coverage of Brexit.)