The ‘new look’ July issue (on sale 10th June) features a range of changes including a revised flat plan, new sections and content, fresh fonts and a brighter jewel-coloured palette. The bright and optimistic visuals fully reflect the Cosmo brand values of fun, positivity and encouraging young women ‘to be the best they can be’ in all areas of their lives, say the publishers.
New Creative Director Stuart Selner’s reenergised design amplifies Cosmopolitan’s upbeat content and reinforces the magazine’s core brand pillars showcased in new sections including:
• Man Manual – A dedicated man section which reveals what really goes on in men’s minds
• Cosmo’s Happy List – 10 hot and relevant trends for the month (replacing Cosmo News)
• Cosmo Upfront – Key fashion, beauty and celebrity stories positioned at the front of the magazine
• ‘Sex and the Single Girl’ and ‘Sex and the Not So Single Girl’ – Now dedicated pages inspired by the book ‘Sex and the Single Girl’ written by the legendary Helen Gurley-Brown (Editor-In-Chief of Cosmopolitan International)
Uplifting real-life stories, part and parcel of the regular Cosmo mix, will now be tagged ‘Cosmo Confidence’ and ‘Cosmo Inspiration’. New sections like ‘Man Manual’, ‘You, You, You’, ‘Fun Fearless Fashion’ and ‘Miss Cosmo, Miss Out’ are international Cosmopolitan franchises.
"Cosmopolitan is the authority on men, confidence, sex and relationships," said Louise Court, Editor of Cosmopolitan. "The design of the whole magazine reflects the positive and upbeat content. Our reader is at the heart of everything we do, so every part of the magazine reflects her accelerated and energised world."
"Cosmopolitan is the biggest and most successful women’s magazine brand in the world," said Justine Southall, Publishing Director of Cosmopolitan. "The key to our longevity in the UK is our constant ability to innovate and evolve for each generation and give our readers more of what they love. The ‘new-look’ Cosmopolitan does exactly that – it’s even more glossy and aspirational and ensures we can continue to sell at a premium cover price that is 70% more than many of our rivals on newsstand. The redesign, part of our multi-platform redevelopment, means Cosmopolitan will continue to stay at the top of its game for the next 40 years and beyond."
About Cosmopolitan
NatMag says: “Cosmopolitan magazine, published by The National Magazine Company, has a circulation of 430,353. A magazine for Fun, Fearless, Females, it celebrates fun, glamour and a passion for life and inspires young women to be the best they can be'.”
