DC Thomson partner with Discovery to launch new children’s magazine

DC Thomson Media and Discovery yesterday announced the launch of a new children’s magazine, Animal Planet.

DC Thomson partner with Discovery to launch new children’s magazine
Maria Welch: “Animal Planet promises to be an educational and fun addition to the kids’ magazine market.”

The magazine will build on Animal Planet’s goal of creating high quality content with global appeal, delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way, says DC Thomson Media.

Animal Planet is known for combining content that explores the bonds forged between animals and humans, available on screens around the world in more than 205 countries.

Now, say the publishers, with Animal Planet magazine, young animal lovers will find action-packed issues filled with exotic animals and awe-inspiring natural beauty.

Exclusive to Animal Planet magazine, kids can join the #PlanetWarriors club which offers the chance to review books, complete challenges and send in their content to feature in future issues.

Animal Planet also has an exclusive panel of experts who will answer questions from inquisitive readers. Dr Jess French, Michaela Strachan, Ben Fogle and Ellie Harrison will feature in every issue, tackling questions submitted by Animal Planet’s #PlanetWarriors. These experts feature alongside Animal Planet’s popular family, The Irwins, from the channel’s ‘Crikey! It’s The Irwins’.

The launch coincides with children and young people becoming increasingly more engaged in planet earth, its inhabitants and environmental issues. Aimed at 7-12 year-olds, the monthly magazine will encourage kids to discover a world of big ideas, get involved and be inspired and informed.

Maria Welch, Head of Magazine Publishing at DC Thomson Media, said: “We’re delighted to launch Animal Planet in partnership with Discovery. The content is perfect for kids who have a keen interest in the wonders of our planet, and Animal Planet promises to be an educational and fun addition to the kids’ magazine market. DC Thomson Media has a long and successful history in children’s magazine publishing and the team behind this brand-new launch have brought all of this passion and expertise to Animal Planet.”

Joshua Hearn, Licensing & Marketing Coordinator at Discovery, Inc. said: “In what has been over a year of collaboration, I am truly excited for the launch of our new Animal Planet Magazine. I look forward to developing the inspiring content you will find inside every issue and for our readers to engage with the visually diverse and factual information included.”

Charlotte Payne, International Marketing and Strategy Director at Discovery, Inc. said: “For me, the collaboration with DC Thomson Media is going to enable us to bring the Animal Planet brand to life beyond the screen, inspiring children of all ages to experience the wonder and joy of the animal kingdom, all while maintaining sustainability through the magazine’s printing and packaging.”

Animal Planet launched yesterday, 10th February, and is available to buy through the DC Thomson Shop and at retailers for £3.99.

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