The move underlines Dennis Publishing’s commitment to growth in its fitness division which includes Men’s Fitness, Health & Fitness and a comprehensive range of fitness Magbooks, including the Home Workouts guide.
Women’s Fitness has an audited ABC circulation of 36,022 (July-Dec 2010) and was launched in 2002. The title is aimed at women who enjoy exercise and want to stay fit as part of a healthy lifestyle. Ideal for all fitness levels, the title provides workouts, training tips and nutrition plans for its readers, says Dennis. Women’s Fitness also has a website and a growing presence in the app store.
The title will sit alongside Health & Fitness magazine which will continue to cover the areas of health and lifestyle in addition to its regular fitness coverage.
Previously owned by Vitality Publishing, the move will see the team of five editorial and two sales staff relocate to the Dennis Publishing London HQ within the month. The magazine will initially be published by Divisional MD, James Burnay.
James Tye, CEO at Dennis Publishing said, “The acquisition of Women’s Fitness underlines Dennis’ strength in the fitness market. As a brand, Women’s Fitness has already proved to be a successful newsstand brand but we know we can increase the brand’s reach in print and digital formats, both in the UK and overseas.”
