Metro, published by dmg media, is the ninth national daily newspaper to be added to the Readly platform.
Metro UK edition is available on the Readly platform from today and the Scottish edition will be available before the end of the year. Readly has an exclusive partnership with Metro where it is the only platform to host the full digital issue of the daily weekday newspaper.
“We are always looking at new and innovative ways to bring the UK’s largest national daily newspaper to an even wider audience. In the current climate, reader behaviour and habits are constantly changing so now is the perfect time for us to join Readly to bring Metro to its readers and understand them more deeply via the data insights we will gain through the platform,” says Ted Young, Metro Editor.
Ranj Begley, UK Managing Director and Chief Content Officer at Readly, says, “We are delighted to further strengthen our portfolio and give readers a small sense of their morning routine back with the addition of one of the UKs most widely read national newspaper, METRO. Perfect for the snack reader, METRO brings a quality form of entertainment and complements the other newspapers and magazines available on our platform.”
Three of the UK’s leading publishers, ESI Media, Reach plc and Guardian News & Media, joined Readly earlier this year making their national newspapers available to Readly’s growing global audience and accessing data insights through the 30+ billion data points that the all-you-can-read service has generated so far, says Readly.
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