The acquisition unites two successful companies to provide integrated global cross media services for corporations, advertising agencies, production companies, broadcasters, and online/print publishers. Dubsat is part of the Aus $100+ million turnover Omnilab Media group that specialises in managing and delivering rich media content for the advertising and entertainment industries. Dubsat develops and provides Websend, the core technology driving Vio's successful online AdSEND service.
Today top agencies and brand owners in the USA and Europe use AdSEND to manage and deliver display advertising across 6,500 newspapers and magazines, and TrackSend to deliver millions of digital assets every month throughout the advertising, publishing and commercial printing supply chain.
"Vio Worldwide is the advertising service of choice for many of the world's blue chip advertisers and publishers and has an excellent reputation with longstanding market relationships," said Grant Schuetrumpf (pictured on the left), CEO of Dubsat. "The acquisition is a natural evolution of our successful two year partnership. It allows us to provide a total global cross media management and delivery solution incorporating an extensive suite of applications and services. The aim is to provide ad agencies with full campaign management, booking, accessibility, repurposing, and managed delivery of content, and give publishers and broadcasters visibility and accessibility across all media type and format."
"Becoming part of Dubsat is an important strategic step allowing us to develop cross-media applications and offer our advertising agency and publisher customers a broader platform of services to keep pace with their evolving media needs. We have created a strong foundation and we are in a good position to now further innovate and extend the business across the traditional and new media markets," said Chris Friend (pictured on the right), Managing Director of Vio.
"This is a tremendous boost for AdSEND, our customers and the US media market as a whole," said Al Edwards, President of Vio USA. "Our customers want the ability to manage and distribute multimedia as well as PDF content and we are now in the best and strongest position to support them into the future. Being part of the Omnilab Media group allows us to expand our family of products and our market reach considerably."
Omnilab Media has its sights set on growing its international presence across the entertainment and advertising content and media services sectors. The Vio Worldwide acquisition follows a recent partnership with IMD in the UK for radio ads, TV commercials and music video distribution announced last month.
Speaking just after celebrating the opening of the highly anticipated and big budget feature film Tomorrow, When the War Began, funded and produced by Omnilab Media and released by Paramount Pictures Australia, Managing Director Christopher Mapp said: "Vio Worldwide extends our footprint in the USA and Europe and is an important part of our global expansion strategy. We will also support this strategy by further investment in innovative technologies and services for the entertainment and advertising markets."
About Vio
Vio says: “Vio specialises in the development of solutions that link workflow partners with innovative ways to allow them to not only exchange digital media files but also vital information about those files. Tens of thousands of users around the world depend on Vio - advertisers and their suppliers for automating ad creation, proofing and fulfillment, and publishers for their ad checking and managed file workflows. The tools to achieve this include: Vio AdSEND, Vio TrackSend, Vio MBX, Vio Mediascope, iBuildAds, Vio Composer and AdExpress. Vio Worldwide leads the way in technology standards, participating in XML standards-setting bodies for online and print media.”
About Dubsat
Dubsat says: “Dubsat specialises in managing and delivering content for the advertising and entertainment industries. Founded in 2000 as Australia's first digital delivery method for TV commercials Dubsat continues to develop the latest software and online services integrated with its dedicated international distributed network to meet every deadline. Dubsat provides the management and distribution for rich media content to television stations, radio stations, outdoor digital display networks and online publishers. Dubsat also provides Websend (www.websend.com.au), its display advertising management and distribution network for magazine and newspaper publishers, and The Substation (www.thesubstation.com.au), Australia's leading closed captioning and subtitling service. Dubsat's managed distribution network extends across Australia, New Zealand and South East Asia.”
About Omnilab Media
Omnilap Media says: “Dubsat is part of Omnilab Media, Australia and New Zealand's largest privately owned vertically integrated media company, incorporating five key media business arms: content development, professional media services, media infrastructure and technology, content sales & distribution partnerships, property and listed investments. Omnilab Media has a turnover in excess of Aus $100 million per annum and employs over 500 of the very best creative and technical talent across a portfolio of 17 media businesses.”
