According to publishers Apptitude Media, Fade To Black is dedicated to a new generation of image-makers who embrace the convergence of photography, video and multimedia, and all the new opportunities offered by digital capture and distribution to shoot and distribute their projects themselves.
New technology, such as HDSLR cameras and affordable editing software, has brought cinematic quality moviemaking to the masses. But it’s the ideas and experiences and storytelling skills of the photographers, directors, producers and cinematographers that make for compelling viewing. That’s why the magazine’s focus is on the creative impetus behind its featured projects, giving readers an insight into the ideas process and the problem solving that goes on behind the scenes.
The reason the magazine is digital only is so that the films discussed can be showcased and it’s easy to gain international reach quickly and cost effectively, say the publishers.
The magazine officially launched at the Sundance London film and music festival 2013, where it was the official digital media partner. Fade To Black held a private screening of “The Look of Love”, starring Steve Coogan and Anna Friel, which was introduced by the Festival’s founder, Robert Redford. After the screening, there was also a private Q & A session with the film’s director Michael Winterbottom, followed by a VIP after party at the Festival. Video highlights of both can be viewed here. London was the ideal partner for Fade To Black, as it provided a space for independent artists to explore their stories free from commercial and political pressures. This was the festival’s second year in London.
