Newssift provides business professionals access to a database of millions of articles from thousands of global business news sources. A next generation vertical search tool, Newssift searches are based on meaning and relationships to enable business users to extract insight and discovery without the commercial clutter of traditional keyword search. To index and extract all entities (the people, places and organisations) of more than 80,000 articles a day, FT Search conducted an evaluation of vendors and chose Nstein.
“Nstein proved that it had both the most robust technical solution - and service professionals who were willing to work with enthusiasm to become an extension of the FT Search team,” said Robin Johnson, CEO of Newssift. “Newssift is free and supported by advertising, and will plan to add a premium subscription service soon. We have a number of advertisers lined up to sponsor and are planning to deliver contextually matching ads to content – at a premium,” stated Johnson.
“FT is the most recognized brand in financial information,” said Luc Filiatreault, President and CEO of Nstein Technologies. “By creating a platform whereby they can aggregate financial news, categorize it and tag it, FT Search is poised to being a critical resource for those who value timely and relevant financial insight and information."
Nstein Technologies provides online services for some of the world's leading media companies, including: Financial Times, Cedrom-SNI, Hearst Newspapers, Reed Business Information, Scripps Network, Bonnier Corporation and Transcontinental Media.
About Nstein Technologies Inc.
Nstein says: “Nstein Technologies develops and markets multilingual solutions that power digital publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management, Text Mining Engine and Picture Management Desk products."
