Future’s increased investment and plans for the Total Film brand, were announced in a full 3D presentation, created with White Space Productions technology, to media agencies and the film industry at an event in a London cinema this week.
The company is seeking to broaden Total Film’s reach by increasing its exposure to committed 18-to-34 year old cinema-goers, through its existing print and digital offerings, as well as forthcoming mobile and event spin-offs. As the Modern Guide to Movies, Total Film strengthens its focus on the movies themselves, rather than the cult of Hollywood stars. Celebrating more new releases than its competitors, Total Film covers everything from independent flicks to summer blockbusters.
The changes to the print title are the biggest since Total Film launched in 1997, with a full front-to-back redesign. Total Film adopts a new size format and increased pagination, introducing new regular sections, and significantly boosting the number of reviews and in-depth features in every issue. The new layout allows greater opportunities for commercial involvement in the magazine, while actively fostering deeper engagement with cinema-goers, encouraging interaction through Total Film’s fast-growing website TotalFilm.com and the brand’s increasingly vibrant social media profiles on Facebook and Twitter.
The Total Film iPhone application is due for release in August. Developed in-house and costing £1.79, the app unites the latest news, reviews and trailers from TotalFilm.com, with features not available through the website, including cinema listings, show times and directions, as well as the ability to easily share all content with movie-loving friends through Facebook, Twitter and e-mail.
Bringing the brand closer to enthusiasts, Future will continue to expand its monthly Total Film Screening Club, which shows early movie previews to influential opinion formers. The company is also exploring a range of live event opportunities for the Total Film brand.
Nial Ferguson, Publishing Director for Future’s Entertainment and Tech Lifestyle portfolios, said: “We’re delighted to be kick-starting the next stage of Total Film’s development with a full revamp of the magazine. With the film industry and movie going experience continuing to evolve, there has been a tremendous amount of research and creative work behind the scenes to ensure the refreshed Total Film will appeal to committed movie enthusiasts, across all its brand platforms. The launch of the Total Film iPhone app alongside our strengthened print and online offerings prepares us for further developments in coming months.”
The new look Total Film hit newsstands on Thursday 8th July, with a coverprice of £3.99. The Total Film iPhone application will launch in August.
