Since its inception, Guitar.com says it has provided audiences with expert insight and opinion around the latest gear, artists and trends in the guitar world. Guitar.com Originals has been created to expand on Guitar.com’s commitment to creating elevated experiences for guitarists, music obsessives and industry.
The publisher says My Guitars & Me is a long-form Guitar.com Originals series that sees artists and guitar enthusiasts from across the global pop culture landscape introduce Guitar.com audiences to their most cherished and beloved instruments, uncovering the unique stories behind each guitar and how they’ve helped shape their lives. My Guitars & Me will explore the special bond formed between a guitar enthusiast and their instruments, pulling back the curtain to find new perspectives on the resounding impact guitars can have on their owners’ creative journeys. New episodes will be released every month.
Earlier this month Guitar.com launched Guitar.com Originals with two brand new cross-platform video franchises - Guitar Shopping and 60 Seconds, while also launching on TikTok. This followed a rebrand of Guitar.com that saw a new identity rolled out across all channels, reflecting the energy and creativity of Guitar.com’s audiences and the emerging and legacy talent the brand continues to champion. In a new step, Guitar.com also launched an industry hub at Guitar.com/industry - a bespoke destination for industry professionals, featuring the latest news, expert industry analysis, and a job board.
Holly Bishop, chief operating & commercial officer of NME Networks says, “We’re delighted to introduce My Guitars & Me as the latest Guitar.com Original. Following the recent Guitar.com rebrand, we’re continuing to double down on creating unmissable new content that delivers on connecting our audience with their passions through unmissable and exciting content featuring Guitar.com’s favourite guitarists. And there’s still more to come.”
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