The website is fully responsive and includes content geo-targeted to users in Haymarket’s five regions: UK, US, Asia, Germany and India.
The site is designed to be simpler to use, and focuses on clear signposting of content to make it easy for users to find what they are looking for.
It includes information on Haymarket’s values, vision and contribution and makes the group’s portfolio of seventy brands easy to browse.
The website was designed by Haymarket’s UX team and built by the group’s content and digital agency, Haymarket Network.
Lois Bray, Group Communications Manager, said: “We’ve rebuilt our website from the ground up with user experience at forefront of mind. We’ve been beta testing the site since May and have already seen a 40% uplift in visitors. We’re proud of what we’ve achieved so far, but will continue to build in improvements based on feedback from our audiences, clients and colleagues.”
Kevin Costello, CEO, said: “Haymarket is leading the digital transition in magazine media, with digital advertising revenues growing exponentially year on year. It’s important our website reflects this position and showcases the expertise of our people and the dynamism of our market-leading brands.”
