Announcing the appointments yesterday, Max Raven - Group Revenue Director at Hearst Magazines UK, says the new senior roles, comprising two consultant Creative Directors and four Client Category and Agency Directors, are key to Hearst’s goal of developing a stronger focus on existing and new clients and agencies, collaborative partnerships, and creative excellence.
Max Raven says: “We recently launched Hearst Advertising – our new unified sales structure – and these high profile senior appointments are the next step towards building on our formidable existing sales team and delivering against the objectives of our clients and agency partners.”
The new consultant Creative Directors are:
* Mark Fiddes and Charity Charity - industry leaders and founders of IdeaMotel, a super-agile network of independent global creative directors. Mark and Charity have worked as global creative directors at JWT and Havas on some of their largest clients including Kellogg's, Unilever, Reckitt Benckiser and Jaguar. Most recently Charity was global creative head at Saatchi & Saatchi on Procter & Gamble and Fiddes was ECD at DraftFCB London
Mark and Charity, who start working with Hearst Advertising on May 6, will report into Max Raven, and will be responsible for overseeing creative proposals to clients from idea generation through to execution. They will also continue to work with IdeaMotel, supported by their network of creative directors employed by the business.
The new Client Category and Agency Directors are:
* Dan Levitt – joins Hearst Advertising from IPG where he is Media Investment Director. Dan has also held a number of high profile digital publishing roles including Head of Magazine Trading and Creative Solutions at Associated Press (Daily Mail and Mail on Sunday), and Director at digital publishing company, Totally PLC. He started his career at Starcom.
* Tamzyn Young – joins Hearst Advertising from Future where she held the role of Senior Key Account Manager across brands such as Techradar.com and T3.com, and worked with key clients from Sony Mobile and Adidas to Ford & LG. Tamzyn has a wealth of digital sales experience having also worked as Digital Account Director at Bauer Media and Digital Account Manager E-Commerce at Auto Trader.
* Chris Edwards - joins Hearst Advertising from Glam Media, where he worked as Sales Manager, and brings a wealth of experience in the entertainment and gaming sector. Before joining Glam Media, Chris worked as a Senior Account Manager for Hearst-owned Digital Spy and Advertising Manager for Psychologies Magazine and Real Homes.
* Claire Campbell – has been promoted from her role as Account Manager at Hearst Magazines UK. Claire has an innate understanding of Hearst’s brands having worked in sales across a number of titles including as Advertisement Manager, Prima Baby Magazine and Sales Executive, CosmoGirl.
The new Client Category and Agency Directors, who start on May 6, will lead four new business areas at Hearst Magazines UK - Tech/Telecom, Finance/Banking/Careers, Entertainment and Automotive – which sit alongside Hearst’s core categories (Fashion, Beauty, Retail, FMCG, Food and Pharmaceutical). The Client Category and Agency Directors will report into Greg Witham, Group Trading and Partnerships Director, Hearst Magazines UK.
The new senior sales appointments, which will sit alongside the existing 150+ strong Hearst brand and Worldwide Advertising teams already in place, follow the launch of Hearst Advertising, which was announced by Hearst Magazines UK in December last year.
Hearst Advertising is a new unified sales structure that will provide agency and client partners with a single point of contact across the media owner’s expansive portfolio of brands, audiences and platforms.
Hearst’s major advertising clients include L’Oreal, Procter & Gamble, LVMH, Chanel, Estee Lauder Companies, Unilever and Coty, and the company has recently developed new commercial partnerships with Blinkbox (Entertainment), Vauxhall Adam (Automotive) and Samsung (Tech/Telecom).
