According to The Independent, the August ABCs show:
* i100 achieved an extraordinary 1.9M unique browsers in august, its first full month
* Audited within the overall independent.co.uk figures, i100 has taken The Independent to new highs for Global and UK audience:
* Global unique visitors for independent.co.uk +66.1% year on year and +3.5% on July
* Global average daily unique visitors +64% year on year and +3.4% month on month
* UK unique visitors +45.9% year on year and +10% month on month
* August saw a record 88.7M page impressions in the UK, and 175.4M globally
* An exceptionally high number of users, 25.5M, accessed the site via a mobile device during August. This accounted for over half (55.7%) of all users, generating 41% of the total page views, equating to a staggering 68.9M.
"i100 has burst out of the blocks and on to social media at an inspirational pace," says Christian Broughton, Digital Editor of The Independent, including independent.co.uk and i100.co.uk. "We knew we wanted to hit at least 500,000 unique browsers, and for a boldly different online brand, some cautioned that this target was extremely ambitious. In the event, we have very nearly quadrupled that figure.
"We have a small but perfectly formed team of incredibly creative, fast and thorough journalists – these are brilliant digital journalists reporting proper stories. The three dedicated new hires have done a tremendous job. Our morning conferences have never been the same.
"i100 shows that online success is not about having the highest volume of articles, it's about having the best articles. It's about quality, not just quantity. We hope we’ve done some myth-busting too: the social media age of the web is not just about cats and lols. Journalism is alive and well. Scoops on Isis, insights into serious issues such as the housing crisis, everyday sexism and the Scottish referendum, breaking news on the football transfer window – it has all come alive using sharable formats and a new open, honest and accessible language."
