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IPC appoints Key Accounts Director

IPC Advertising Central Sales group advertisement director Ali Deas has announced the appointment of Amanda Henderson to the role of Key Accounts Director.

Leading IPC Media’s Key Accounts team, Amanda Henderson (pictured) will offer IPC's leading clients one point of access across the entire IPC portfolio.

With 14 years of agency experience, Amanda has worked for a number of agencies including MediaVest, SparkPHD and Starcom Motive in London and New Zealand. Most recently, she was business director at Mindshare, looking after European and UK clients including Ford of Europe, Walt Disney Strategic Alliances, Tourism Ireland and Nestle.

Ali says: “Key Accounts is a hugely important team within IPC Advertising, providing major clients single-point access to the wealth of opportunities our brands and audiences offer. With her extensive agency experience dealing with blue chip clients Amanda is the perfect candidate to lead the team.”

Amanda adds: “IPC Media has some of the most iconic and best-loved brands in pint and online, with huge and loyal audiences. This is an amazing opportunity for me to lead what is already a great team in providing access for our key clients to this amazing portfolio.”

Amanda takes up her role immediately, reporting directly to Ali.

About IPC Media Key Accounts

IPC says: “The IPC Key Accounts team operate across IPC's entire print and digital portfolio, delivering one point of access to a selection of IPC's largest advertisers. The remit of the team is to work closely with both clients and agencies to develop cross-company solutions and integrated cross-platform commercial partnerships.”

About IPC Media Central Sales

IPC says: “IPC Central Sales comprises three central teams that sell across all five of IPC's publishing divisions. These include print and direct response specialist team Innovator; Key Accounts and IPC Regional Sales, based in Manchester.”

About IPC Media

IPC says: “IPC Media is one of the leading consumer magazine publishers in the UK. Its five publishing divisions are: IPC Southbank, IPC TX, IPC Ignite, IPC Connect and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.”