A brand extension from the www.goodtoknow.co.uk – “the ultimate online destination for mass-market UK women” – goodtoknow Recipes hit the newsstand yesterday priced £2.20 and follows the launch of the site’s comprehensive new Recipes Channel last month (www.goodtoknow.co.uk/recipes).
The food monthly will target busy mums aged between 25 and 44, providing them with cooking inspiration, plus tips and advice to feed their families cheaply, quickly and healthily. Its 100 pages will be packed full of recipes, in addition to weekly meal plans, quick solutions and offers.
goodtoknow publishing director Oswin Grady adds: “There is a major gap in the magazine market for a practical food magazine for mass-market mums. Our experience with goodtoknow online has given us a very clear picture of what they are looking for in a magazine and goodtoknow Recipes is the perfect complement to our hugely successful site for busy mums.”
goodtoknow, which already generates well over 6.1million page impressions across its 933,000 monthly unique users (Omniture, Dec ’09), launched the online Recipes Channel as a major new content pillar last month. Alongside a database of over 4,700 practical and original recipes perfectly targeted to hard working mums, the Channel offers a range of unique features. A brand new Video section provides simple step-by-step guides, while the ‘What’s in my fridge?’ tool allows users to input the ingredients lurking in their fridge and get tasty meal suggestions.
IPC Connect managing director Fiona Dent says: “Our in depth consumer insight has shown there are almost seven million mass-market mums across the UK who are cooking more regularly than they did. They are looking for easy recipes and to find new ideas on what to cook. For the first time they have a dedicated magazine in goodtoknow Recipes to cater for their needs, running hand in hand with the rich and interactive goodtoknow offering online.”
About goodtoknow
IPC says: “www.goodtoknow.co.uk is the essential online destination for women today. It features content areas such as diets, food, health, family, games and chat, all packed full of practical help, advice and tips. Goodtoknow connects users to both professional experts and to each other as experience experts - to make life that little bit easier!”
About IPC Connect
IPC says: “IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Look, Now, Pick Me Up, Chat, Woman, Woman's Own and Woman's Weekly.”
