IPC Media publishes over 85 media brands, with print brands alone claiming to reach almost two thirds of UK women and 44% of UK men – almost 27 million UK adults.
In January, IPC re-organised its publishing businesses to create a new, audience-facing structure: Connect for mass market women; Southbank for upmarket women; and Inspire for men.
IPC Media CEO Evelyn Webster (pictured) says: “This restructure was the first phase in realising our long-term strategy and is working well. While print remains the engine that drives our business, we are increasingly focussing on accelerating the development of our multi-platform offerings to our consumers. As a result we need to review whether it is desirable for IPC to continue to publish the full range of brands that we currently own. This review may lead us to conclude that we sell some of our smaller titles to publishers where they would have a stronger strategic fit and will therefore benefit from a greater focus.”
The review will be conducted over the next few months.
About IPC Media
IPC says: “IPC Media is one of the leading consumer magazine publishers in the UK. Its three publishing divisions are: IPC Connect, IPC Southbank and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.”
