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John Brown says Hello Kitty

John Brown has undertaken a new beauty and fashion partwork for Hello Kitty.

Content and layout for the teenage audience are produced here in the UK by our specialist Kids department before translation and distribution in Poland by Eaglemoss.

Each issue comes with a piece of Kitty branded make-up, with readers finding tips for application and matching style advice within the pages.

John Brown’s approach incorporates shoots with models wearing the make-up, fashion stories and lifestyle features aimed at building confidence, helping the readers feel and look good.

Also included in each issue is a spread dissecting the style of a celebrity currently in teen consciousness, most recently Kristen Stewart of the Twilight movie franchise.