Lucy (pictured) was previously Director of Marketing & Audiences for BBC Future Media, the BBC’s digital media services division. She has extensive experience of delivering multi-award-winning marketing strategies, including within social media and digital and has played a key role in the ongoing digitalisation of the BBC’s product offering. Lucy has also held roles as Head of Marketing for iPlayer and BBC Three Television.
This is a newly created role and will significantly strengthen the Group’s marketing capability. Lucy will be responsible for developing brand reputation, targeting both consumers and the B2B community. She will also join the management board.
Neil Jones, Commercial & Marketing Director, said: “Lucy brings with her a great track record of developing successful brand portfolios across the BBC’s digital platforms. Her experience will prove invaluable in building audience numbers across all of our platforms and developing close relationships with our consumers.
Lucy joins the company on January 7, 2013.
