The final site to be refreshed - brightonandhoveindependent.co.uk – took place last week.
Highlighting Johnston Press’ continued investment in digital, says the company, the news comes just over a year since the first site in the programme – scotsman.com – was launched as a new fully-responsive site, built to give users a better experience on whatever device they are using.
In total, 173 news brands, which previously had separate desktop and mobile sites, are now fully optimised with a responsive website that adapts to the size of the device on which it is viewed, automatically reconfiguring to give the best possible experience for the audience on mobile, tablet and desktop.
Led by Johnston Press’ director of digital newsbrand products, Paul Napier, the programme was executed by his digital team and involved staff from almost every area of Johnston Press.
Paul Napier, director of digital newsbrand products at Johnston Press, said: “The team has been working incredibly hard since the launch of the new Scotsman site last year. Much has changed in the industry and the wider world since then, and it’s fantastic to see that we’ve been able to exceed our target of making every site fully responsive by the end of the year – achieving our goal a month early!
“Launching so many sites in so many different markets has been a complex process, but with the support of many dozens of colleagues from across Johnston Press, including the whole digital product team, editorial, advertising, design, marketing, learning & development and IT, as well as our development partners Endava, we now have easy-to-navigate sites for our audiences across the UK, displaying our editorial teams’ content in the best way.”
