Set in the festival’s famous Strawberry Fields, the 50 foot white draped marquee will guarantee that all festival fashionistas can stay fabulous throughout the long weekend!
The Look Pamper Parlour will be somewhere where girls can take a breather and indulge in a range of complementary treats, taking advantage of nail bars, hair stylists and massage therapists across 20 styling booths. Leading hair care specialist Tigi will be on hand with a range of products and stylists. GHD will be supplying straighteners for every booth while Liz Earle will be laying on skin care products to ensure revellers look their best. As an additional bonus the first 100 visitors per day to the Look Pamper Parlour will also receive an exclusive Look goody bag.
The Look Pamper Parlour will be the perfect accompaniment to this year’s on-stage line up, says the publisher. It includes headliners Neil Young, Razorlight and Stereophonics as well as a particularly strong female line up including Bananarama, Alesha Dixon, Ladyhawke and Noisettes.
Look will be promoting the festival partnership within the magazine and online at Look.co.uk, including exclusive ticket competitions.
Tara Steadman, Look Senior Marketing Manager, says: "The Look Pamper Parlour is a genuine innovation. Our magazine continually brings a little bit of glamour to our readers lives and this event is no exception. Festival goers will be able to look amazing all weekend long, courtesy of their favourite magazine."
The launch of the Look Pamper Parlour follows Look’s inaugural Fashion Swap event earlier this year. In a first for any UK fashion magazine, according to the publisher, the event saw Look open a boutique in the heart of London’s Carnaby St area, attracting well over 1,300 Look readers across the weekend who swapped over 14,000 fashion items.
Julie Lavington, Look publishing director, adds: "Following on from our hugely successful Fashion Swap pop-up boutique event earlier this year, Look continues to set the agenda. This time creating a truly unique festival experience which perfectly complements both Look and the Isle of Wight Festival brands."
About Look
IPC Media says: "Look hit the newsstand in February 2007, supported by an £18m investment, and set a blistering pace. The magazine – led by editor Ali Hall and her 40-strong editorial team - delivers an unparalleled mix of up-to-the-minute affordable fashion, high street shopping advice, celebrity style and gossip. It is the glossy, fast fashion fix for today’s discerning young woman.
In the latest round of ABC figures, announced in February, Look delivered a fantastic ABC of 314,329, up 2.3% on the period and 2.9% on the year - significantly outperforming both the weeklies and fashion sectors. Look is on sale every Tuesday, with a cover price of £1.50."
About IPC Connect
IPC Media says: "IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Now, Look, Marie Claire, Chat, Pick Me Up, Woman, Woman's Own and Woman's Weekly."
