This new addition to their product portfolio allows newspapers, publishers, associations and any job board to create a new revenue stream by marketing and advertising courses and course providers to their online audiences in a very targeted way.
Madgex’s new platform offers an extensive sales inventory, content integration, enhanced SEO capabilities and is powered by lightning fast search technology, says the company. The software allows users to search and apply for personalised training courses, helping them take their careers to the next level and be more successful in their search for their next role.
Leading medical association BMJ are the first client to launch a site on the new software, enhancing their existing job board (BMJ Careers) with their brand new BMJ Careers Course Finder.
Their new courses offering allows BMJ to provide their niche audience even more value - connecting them with the opportunity to further their expertise and learn new skills.
Simon Devitt, Director of BMJ Careers, said: “BMJ Careers is delighted to be leading the way with this new Madgex product. It will be a great value added offering for our audience, helping doctors develop and maintain their knowledge throughout their careers.”
Education forms a huge part of a medical professional’s career, with a need to actively train and keep up with the latest developments in order to be able to practice. BMJ Careers Course Finder allows medical professionals to access course information to assist them with their continual professional development (CPD) and continuous medical education (CME).
The fully branded and responsively designed platform complements their BMJ Careers site, allowing BMJ to further monetise their niche audience of professionals. Integration with their BMJ Careers site will help BMJ to grow their audience and revenue for the recruitment side of their business.
The BMJ site features a wide variety of medical courses, seminars, and learning aids covering all sectors and specialties. With their new Courses hub, BMJ are striving to become the central resource for learning and development within the sector, working with the associations and royal colleges to ensure people have access to the course information they require.
Tom Ricca-McCarthy, CEO of Madgex commented: “We are really excited about the new Courses product. Mixing Jobs & Education into Career Management is going to create a whole new revenue stream for our job board clients and in fact anybody running a job board. It’s brilliant to see BMJ increasing the engagement they have with their high quality audience in an innovative way.”
