Mail Metro Media has unveiled plans for its two newest podcast series, Straight to the Comments and The Sidebar, at an intimate event for its advertising partners at Eastcheap Records in London.
Harnessing the power of MailOnline’s content, which has been engaging audiences for over 20 years, this latest announcement reflects the newsbrand’s commitment to investing in its potential to attract new audiences across audio and video platforms.
As the AOP this week revealed its annual survey that consumer publishers expect audio and podcasts to be one of the biggest drivers of growth (17%) in the next three years, Mail Metro Media continues to diversify its revenue streams by investing in video and podcasting capabilities, added the publisher.
The publisher says its first new audio series to launch in the coming weeks, Straight to the Comments spotlights MailOnline’s entertaining comments section. Hosted by superstar YouTube pranksters, Archie Manners and Joshua Pieters, celebrity guests are put in the hot seat to react in real-time to some of the most irreverent and hysterical comments from the diversity of opinions of its readership.
The publisher says next month will see the launch of The Sidebar. Hosted by TV personality and presenter, Richard Arnold, a rotating ensemble of celebrity guests will discuss topical stories and reveal excusive inside scoops, reflective of the much-loved celebrity sidebar on MailOnline’s home page.
Jamie East, head of podcasts, dmg media said: “These new shows in our first phase of podcast releases have been specially developed to appeal to our existing, and attract new, engaged audiences – putting us firmly on the map as one of the top publishers in the podcast space. Last year we achieved the no.1 spot in the podcast charts with The Trial, which is now in its fourth season and has amassed over 22million downloads. I’m excited to be leading a team exclusively committed to audio production and to keep making significant strides as we play to our strengths, amplifying audio content across key themes we know our audiences love.”
Dominic Williams, chief revenue officer, Mail Metro Media said: “Audio and video are a real focus for us as a business right now – from a consumer and commercial perspective. As the largest publisher on TikTok and now with over 3million subscribers on YouTube, we are in prime position to grow valuable audiences across all these platforms. These two new series launches couldn’t be more fitting for MailOnline and bring exciting new opportunities for our advertising partners. It’s an exciting step on our ambitious AV journey.”Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.