The new distribution arrangements commence 1 January 2010, with a retail sales value in excess of £450m per year, says Marketforce.
Marketforce managing director, Stephen Hirst comments: “In concluding our contract negotiations, our overriding objective has been to ensure a sustainable route to market for our clients’ titles while ensuring retailers receive the highest service possible.”
“Unfortunately we have been unable to award Dawson News a new contract for our business. We would like to thank them for their support and commitment during our long association.”
“We now look forward to working with Smiths News and Menzies to achieve a smooth transition to our new distribution footprint and to continue our work with retailers to drive sales growth in the magazine category.”
About Marketforce
Marketforce says: "Marketforce is one of the largest distributors of magazines in the UK. It boasts an unrivalled portfolio of titles, which gives it a market-leading share of some of the UK's biggest magazine market sectors. As well as being responsible for ensuring IPC Media's titles are on sale in the right place at the right time, Marketforce also provides a full range of independent services for an expanding list of titles published by blue-chip independent companies, including Hachette Filipacchi, Reed Business Information, Panini and Puzzler Media."
