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New partwork launch: The New Art of Crochet

The New Art of Crochet, a weekly partwork, goes on sale today.

According to distributors Marketforce: Learn to crochet using simple step-by-step instructions, tips and techniques from The New Art of Crochet. Each issue, receive everything you need to make a stunning throw square by square. See your skills flourish and use them to make and create beautiful crochet projects for you, your family and your home.

Launch Details:

TV Advertising: This Launch is promoted with a TV Campaign

Target market: Women 35+

Launch issue cover Price: £0.99

Part 2 Cover Price: £1.99

Part 3 onwards: £2.99

Frequency: Weekly / SOR

No of Parts: 120