Mobile telephones, says WAN, are not only used for voice calls, SMS messages, e-mailing and internet access in some markets they also serve as digital wallets, which are used to make purchases online.
This flexibility and the enormous number of mobile telephones world-wide makes mobile a natural platform for newspapers to reach audiences with better, more tailored content and it holds great potential to produce revenues from both advertising and micro-payments.
For mobile news delivery, the accent has long been on the word, “promising” with the exception of Japan and a few other markets, mobile still makes only a very small percentage of digital revenues. Nevertheless, it is growing rapidly and is likely to be a key platform for audiences in the very near future.
The SFN report looks into companies and markets where mobile is ready to explode.
The report provides an overview of the global telephone market, case studies into mobile marketing and advertising successes, interviews with the experts, an examination of mobile barcodes and other tagging technology, and a vast array of information on the opportunities available and how newspaper companies can develop their mobile platforms.
An executive summary of the report can be found at www.wan-press.org/rubrique880.html
The SFN reports are available exclusively to WAN members. To learn about the benefits of company membership in WAN, go to www.wan-press.org/membership
About WAN
WAN says: “WAN is a leading provider of industry research and analysis through its Shaping the Future of the Newspaper project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. SFN provides WAN members with Strategy Reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends. More on SFN can be found at www.futureofthenewspaper.com
WAN conducts the SFN project with support from four international partners; manroland (a leading company for newspaper production systems), Telenor (a leading Norwegian telecommunications, IT and media group), Atex (a leading supplier of solutions and services for advertising, content management, circulation and online applications) and Norske Skog (the Norway-based global paper producer).
The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 78 national newspaper associations, newspaper companies and individual newspaper executives in 122 countries, 12 news agencies and 11 regional and world-wide press groups."
