The Newsworks Awards were reimagined this year to reflect the dynamic nature of news brand advertising across all platforms, with a spotlight on creativity, innovation and purpose-led campaigns, says Newsworks.
Announced today, the 2022 shortlist features wide-ranging nominations from a variety of agencies across a range of brands. At the heart of campaigns, key themes around trust, real life case studies, authenticity and storytelling shone through, says the judges.
An expert panel of leading marketers and agency professionals, chaired by Helen Jeremiah, VP marketing director at Boots, whittled down the entries to the shortlist below.
“It has been an absolute pleasure to chair The Newsworks Awards this year,” Jeremiah said. “The number and quality of the entries demonstrates the passion and creativity in our industry. I was really inspired by many of them and look forward to celebrating with the nominees and winners.”
The winners, including a Grand Prix, will be announced at a party at NoMad London in Covent Garden on Thursday 1 December.
Jo Allan, Newsworks CEO, said: “I’m thrilled that so many brilliant and clever news brand campaigns have made it on to our 2022 shortlist. It’s fantastic to see so much creativity and collaboration going on between agencies, advertisers and publishers to produce outstanding and meaningful campaigns. I’m looking forward to raising a glass to the winners on 1 December.”
The Newsworks Awards 2022 judges included M&S marketing director Anna Braithwaite, Zenith CEO Natalie Cummins, founder of The Barber Shop Dino Myers-Lamptey, senior global media manager at Unilever Emma Whitford, Bountiful Cow CEO Adam Foley and editor-in-chief of Campaign Gideon Spanier.
The Newsworks Awards 2022 Shortlist
BEST DISPLAY CAMPAIGN
- MediaCom UK – Tesco; Pop To Your Local
- Starcom – Butterkist; Go Grab The Butterkist
- Wavemaker UK – BMW UK; Taking a standout approach to selling EVs
- Wavemaker UK – Clipper; Clipper Tea cosies up to tea break moments
- Zenith – Confused.com; Confused.com and Metro: how a comic built the brand
BEST CONTENT PARTNERSHIP
- Craft Media London – St John Ambulance; Ask Me
- Hearts & Science – Ocado; One Step Recipe Shopping with Ocado
- PHD UK – Guinness; #NEVERSETTLE
- Spark Foundry – George at Asda; Better starts with Buttle
- Zenith – Halifax; Best Places to Live: tapping into local pride to build the brand
MOST CREATIVE AD
- PHD UK – Warner Bros; “Bringing the seedy underbelly of Gotham City to London”
- Storycatchers – Network Rail; Hacking 'Skip ad' functionality to save lives
- Wavemaker UK – Trojan Brand Condoms; London Lovers Unite!
BEST TACTICAL AD
- MediaCom UK – Tesco; Pop To Your Local
- Starcom – Butterkist; Go Grab The Butterkist
- Wavemaker UK – P&O Cruises; Mistaken Identity
- Zenith – Dettol; Dettol It’s Home
BEST CONTEXTUAL CAMPAIGN
- OMD – Lidl; Lidl and the Cost of Living Crisis
- the7stars – TSB; TSB Fraud Refund Guarantee
- Wavemaker UK – William Hill; Addressable print scores a winning ROI performance
- Zenith – Dettol; Dettol It’s Home
- Zenith – Lloyds Bank; Lloyds: By The Side Of The Queen's Platinum Jubilee
MOST EFFECTIVE CAMPAIGN
- MediaCom UK – Sky; Sky Glass
- Spark Foundry – Asda; Asda Just Essentials
- Starcom – AXA Business Insurance; AXA Business Startup Angel Competition 2022
- Wavemaker UK – William Hill; Addressable print scores a winning ROI performance
BEST SOCIAL IMPACT/SUSTAINABILITY CAMPAIGN
- Havas Media – O2; O2 vs CO2
- John Ayling & Associates – RNIB; Braille coverwrap
- MediaCom UK – Boots; Every Child Has the Right to Feel Good
- PHD UK – Guinness; #NEVERSETTLE
- Spark Foundry – George at Asda; Better starts with Buttle
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