Benedict will be responsible for leading the global marketing efforts across the portfolio, with an emphasis on key territories; the U.K., North America, Asia, and Australia.
He will also be responsible for building strategic partnerships that connect the NME Networks brands with global audiences through dynamic activations and evolving flagship events such as the NME Awards, says the company.
They added, for the past five years, Benedict has worked for film studio STX Entertainment, leading on the marketing of UK theatrical releases including Hustlers, 21 Bridges, Den of Thieves, and Spencer. Prior to this, Benedict was a Partnerships Director at NME, landing media partnerships with brands that included Apple, Adidas, Google, and Netflix. With his combined background of devising fully integrated marketing strategies, and delivering high-profile partnerships for global brands, Benedict is well placed to lead the charge in elevating the NME Networks brands to the top of the cultural agenda.
“I’m thrilled to be joining NME Networks as head of marketing”, says Benedict Ransley, as he speaks on his new endeavour. “Over the years my own passions and tastes in pop culture have been irrevocably shaped by these unique brands, and I’m truly excited to begin uncovering the unlimited opportunities that lie ahead in this exceptionally exciting era for NME Networks. My focus is clear: forge unrivalled connections with global audiences; create meaningful experiences and authentic collaborations with market-leading partners; and push the boundaries of what NME Networks can offer to ensure our brands are daily destinations for millions of people around the world.”
Having previously worked together at NME, the chief operating & commercial officer at NME Networks Holly Bishop is “delighted” to welcome Benedict back to the NME and Uncut brands and “harness his passion and experience to grow the wider portfolio at NME Networks”. “Benedict’s experience is grounded in pop culture. He’ll be bringing his crucial insight and infectious enthusiasm to the role, as we continue to grow our individual brands and position NME Networks as a dominant force in next generation publishing. I can’t wait to bring the band back together and get started!”