The revenue-sharing partnership will allow readers to adorn their ipods, laptops, and games consoles with their favourite Nuts girls, including Sophie Howard, Lucy Pinder, Rosie Jones, Lindsey Strutt and Leah Francis.
Printed using the latest digital techniques, Wrappz are made of patented 3M vinyl, allowing easy application – and they don't leave any residue once removed. To give Wrappz the ultimate protection, a hard wearing laminate is applied giving the device extra armour against daily wear and tear.
Nuts publisher Clair Porteous says: “This partnership with Wrappz allows us to provide Nuts readers with another opportunity to get close – and stay close – to their favourite Nuts girls.”
The partnership will be marketed in-magazine and online at www.nuts.co.uk.
Wrappz sales and marketing director Alex Knowlden adds: “As Wrappz expands into new and ever changing market places this media partnership with Nuts is very exciting and we are looking forward to a very successful launch.”
The news follows hot on the heels of the launch of a cross-platform partnership between Nuts and Loaded and www.ladbrokescasino.com. The nationwide hunt to discover the UK's Sexiest Croupier invites girls to upload their photos to dedicated micro-sites where readers rate their favourites. The winner of the competition will win an incredible package of prizes including £2,500 in cash and a shoot in the February 2010 issue of Loaded.
The Wrappz service launches at www.nuts.co.uk/wrappz. Prices start at £4.99. Nuts is on sale every Tuesday, priced £1.70, and online at www.nuts.co.uk.
About Nuts
IPC Media says: “Nuts is PPA consumer Media Brand of the Year 2009. Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. Nuts.co.uk is Britain’s number one men’s lifestyle website according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Combined with Nuts – Britain’s best-selling men’s lifestyle magazine – the Nuts.co.uk website gives IPC an unparalleled total reach into the most-elusive and hardest to please audience there is – young men.”
