The Week will initially join as a trial inventory partner - increasing the Alliance’s scale and ability to target its audience of highly influential and affluent individuals in quality environments, says The Pangaea Alliance.
By sharing first-party data, the alliance is able to execute targeted campaigns alongside globally recognised quality content to its 110 million strong audience, says the alliance. Since launch it has delivered around 500 campaigns in over 20 countries worldwide. Key client sectors include: banking and finance; travel; IT, real estate; media and fashion.
Kerin O’Connor, Chief Executive of The Week, said: “I’m delighted to be working with The Pangaea Alliance and the partners within it. Our digital business has really developed rapidly over the last few years, and we look forward to moving to this new position.”
Tim Gentry, global revenue director, Guardian News & Media said: “It’s fantastic to welcome The Week to Pangaea. The alliance is going from strength to strength as we’re seeing increasing demand from advertisers looking to unify programmatic solutions against premium guaranteed content. Since launch we’ve expanded our inventory, developed rich media formats and executed a wide range of campaigns for advertisers eager to reach specialised influential audiences. We’re looking forward to working with The Week and extending the Pangaea proposition.”
The Pangaea Alliance launched in spring 2015 with The Guardian, Financial Times, CNN International, Reuters, and The Economist as an inventory partner.
