According to Net-A-Porter, its innovative digital shopping experience outperforms the market in functionality and boasts a bespoke concierge service providing readers access to a personal shopper 24/7, 365 days of the year and in 22 languages.
During Porter’s first year, cover stars included iconic international names such as Gisele Bündchen, Christy Turlington, Lady Gaga and Cate Blanchett. Celebrating the stories – and style – of incredible women from all corners of the globe is one of the most important elements of the magazine’s DNA, says Net-A-Porter.
Distributed in 60 countries, 220 cities and 25,000 retailers, Porter claims to have grown the fashion magazine sector with results from the market revealing that it has both attracted readers back to the category, as well as reaching new audiences. Porter subscriptions stand at 32,000.
Vice President of Publishing and Media at the Net-A-Porter Group, Tess Macleod-Smith says, “Porter’s impressive performance after only six issues is a fantastic achievement and we predict strong growth over the next 12 months as we continue to invest in and build the brand. We are delighted to be working with the world’s top luxury houses in a new era of global buying and excited to announce the appointment of US-based global media assurance agency, BPA Group Worldwide, whose experience with the complexities of an international circulation will see them begin our first audit later this year.”
Porter’s Editor-in-Chief Lucy Yeomans says, “From the outset, I wanted to create a fashion title that spoke to the modern woman wherever she is in the world. I wanted to combine the beauty and authority of print magazines with the instant gratification and global reach that today’s technology affords. It has been an exciting challenge engaging and entertaining a global audience and defining the Porter woman. Our latest figures and the positive response we have enjoyed from women from so many different countries are incredibly inspiring.”
