The deal adds Condé Nast’s titles including Vogue, Wired, Vanity Fair, The New Yorker, GQ, Bon Appetit, Allure, Architectural Digest, and Condé Nast Traveler, all accessible through PressReader’s travel and hospitality brand partners.
“We’re pleased to launch our newest partnership together with PressReader. Readers worldwide can now discover Condé Nast titles with their unparalleled digital reading experience when traveling through PressReader’s extensive network of cruise ships, airlines, and hotels,” notes Markus Grindel, Managing Director, Global Brand Licensing at Condé Nast.
Through PressReader’s sponsored access model, publishers gain exposure to users in hard to reach places, exposing their content to new readers and creating new opportunities for subscriber acquisition, says the company. At the same time, brand partners like Cathay Pacific or Marriott Hotels can offer more choice and quality content to guests and passengers.
This matters now more than ever, says PressReader, as safety regulations encourage a contactless experience, including the removal of certain high-touch items. It also means immediately putting content in the pockets of busy travellers on their device, to enjoy during their stay and long after they reach their destination.
“PressReader is pleased to offer customers more content to enhance their experience and journey as they travel. A highly respected and trusted name in publishing, Condé Nast’s premium media brands expand our growing catalogue of the world’s best magazines and newspapers. Our partnership with Condé Nast is a continued testament to the unique value we deliver to our brand partners and their patrons around the world,” notes Steve Chapman, Vice President of Content Partnerships at PressReader.
Condé Nast joins PressReader’s existing collection of newspapers and magazines, which include The Wall Street Journal, The Globe and Mail, Newsweek, The Guardian, Forbes, Hearst Magazines, Le Figaro, El País, as well as Condé Nast International publications from across the globe.