Bilicic will be based in New York, reporting to Realeyes CEO Mihkel Jäätma, and will be drawing on over 25 years’ experience to develop the business, with a strong focus on the US market. He is joined by John Tomchek as US-based Commercial Director, previously of Quantifind, another SaaS-based analytics platform.
Realeyes’ emotion technology platform enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance, says the company.
“By building our core propositions around creative testing and media planning, we’ve managed to double our revenue for a third consecutive year,” said Jäätma. “David and John are perfect to build on this success, bringing decades of industry experience, and a real understanding of how we can help brands, agencies and media companies improve their performance, further establishing our emotion measurement technology as the standard in consumer research.”
Prior to joining Realeyes, Bilicic served as Vice President of Business Development of Lightspeed, a WPP company, expanding their client development efforts across the Americas region. He has also previously served as Senior Vice President of GfK and IRI. Having spent time on both agency and client sides, he is well placed to spur on Realeyes’ growth in the US and globally, focusing on brands directly as well as nurturing key agency partners. Brands Bilicic has worked at include Abbott Laboratories, Taco Bell and Tropicana.
Previously, Tomchek has held roles as Senior Sales Executive at Quantifind, and Senior Business Development Executive at Analytics Quotient Inc, as well as spending 15 years at Reckitt Benckiser, culminating in a tenure as SVP of Marketing for their Household Products Division. Like Bilicic, he combines client and agency side experience across different industries, from traditional marketing to market research and SaaS-based technologies, which gives him unparalleled knowledge of the challenges faced by brands in a rapidly evolving content ecosystem.
“Emotion measurement technology has really come into its own over the past few years, and I am looking forward to building on this momentum and working with John and the Realeyes team to establish Realeyes' emotional intelligence as the essential tool in any brand marketer's toolkit,” said Bilicic.
