The new print edition has been designed through the lens of the brand’s digital strategy to create a portfolio of products that connect Retail Week subscribers to the brand anytime, anywhere.
The new apps for tablet and mobile, which are available on both iOS and Android, mean that Retail Week subscribers are always the first to know the very latest news and developments in retail, says EMAP. The apps provide users with an improved design with even more video and interactive content, as well as full-screen galleries and stunning retina-quality images.
Subscribers to the tablet and mobile app can keep reading articles when offline and save favourites for as long as they like, as well as sharing links to key content straight and joining the conversation on social media.
According to the publishers, the new print design features a striking new colour palette of orange, teal and grey, as well as an improved lay-out and signposting. The redesign also sees the introduction of new features such as ‘The Conversation’, which replaces the Letters page, offering a round-up of the week’s opinions and trends from social media. Also new to the magazine is ‘Retail Lab’ a visually rich double page spread exploring the latest technology developments and innovations in the industry. In addition readers will have access to more data trackers on high street sales and footfall to keep up to date with market trends.
The new-look design of the print and digital editions is followed through on desktop and reflects the importance of ‘digital first’ for the brand which has over 70% of its content online first, if not exclusively, with 40,000 articles online covering all aspects of the retail industry.
Chris Brook-Cater, editor-in-chief, Retail Week, said: “Since its launch in 1988, Retail Week’s purpose has always been to ensure it is the place where the industry has its conversations and builds its networks. Staying true to those principles has meant evolving at a pace that would have been unrecognisable 26 years ago, but the challenges and opportunities that journey presents are at the heart of this redesign as we shape our business around the way retailers consume information and build relationships.
“Just as retailers have had to innovate to keep pace with ever-changing consumer behaviour, we too have transformed the way we source, produce and deliver content to ensure we remain at the centre of our subscribers’ connected worlds.”
The changes made to the print and digital editions have been based on feedback from customers with creative by the EMAP design team. Both apps are available on the App Store and Google Play.
