The large-format title, launched in March this year, showcases the best of high-street fashion alongside designer news, emerging trends, and insider knowledge from fashion PRs. The new autumn/winter issue will officially go on sale on 3 September with a print run of 110,000 copies and a cover price of £3.99.
The first issue (Spring/Summer) of High Street Edit, published in March this year, featured 132 pages in total, including 21 ad pages, while the new Autumn/Winter issue features 148 pages, of which 35 are ads.
Company Editor, Victoria White, describes the magazine as a title for women who have a real love for high fashion, but find themselves stuck between shopping weeklies and designer-only fashion magazines. She says:
“We are delighted with the success of the first issue of High Street Edit, it really highlighted what a gap in the market there was for intelligent, on-trend fashion that’s accessible financially to young women.”
The second issue of High-Street has been produced by the same editorial and fashion team as Company magazine, which currently sells more than 217,000 copies every month.
High-Street Edit will be supported by cross-brand house advertisements in Company, Cosmopolitan and Harper’s Bazaar and in-store promotions, and will be advertised, as well as available to purchase, online. The company.co.uk newsletter, which reaches nearly 45,000 online subscribers will also highlight the issue. A digital edition of High Street Edit will also go on sale next month, and subscribers to Company magazine will be offered a discount.
Group Publishing Director, Meribeth Parker, says, “We had a phenomenal reaction to the first issue of High Street Edit, from readers and advertisers alike. As a title with substance and identity that focuses on affordable fashion, we’ve carved a niche in the fashion magazine market that’s getting an overwhelming reaction from all angles. For the first issue, we were building on Company magazine’s strong brand association with high-street fashion, but after the standalone success of the first issue of High Street Edit, we now have a strong and unique publication that is making waves in the industry all on its own.”
