Bolstering the publisher’s senior leadership team, Owen will help drive its ambitious commercial growth, starting in his new role in March.
Owen will take the lead on all commercial activities and digital operations, spearheading the strategic commercial direction across Shortlist Media’s business. He will report directly to Ella Dolphin, CEO at Shortlist Media, and join the ShortList Media Board of Directors.
A specialist in the development of content strategies as well as commercialising video content for media organisations, Owen played a key role in transforming CNN International’s content sales business and reinvigorated it’s positioning to the UK advertising market, says Shortlist. Owen joined CNN from Base79, one of the industry’s first YouTube multi-channel networks, where as Head of Content he signed major partnerships and built branded channels in the sports, music and entertainment verticals. Prior to this, Owen was Head of Video at Reuters, nurturing commercial partnerships and defining the overall commercial and product strategy for the business.
Ella Dolphin, chief executive officer at Shortlist Media, said: “The Managing Director, Commercial role will be critical for us as we build on our success and develop the business for the future. Owen’s experience, track record of success and enthusiasm for Shortlist’s potential made him the perfect choice. I am incredibly excited to work with Owen and look forward to building the business with him.”
Owen Wyatt, newly appointed Managing Director, Commercial at Shortlist Media, said: “Shortlist Media has an exciting blend of startup culture and the discipline of a long-established business, which, in my new role, provides untold potential for growth and huge opportunity for the commercial side of the business. I can’t wait to get started, and join the team.”
Owen’s appointment follows the recent announcement of Sophie Robinson as chief marketing officer at Shortlist Media, joining from her former role as creative director at Metro.
